If your business hasn’t built brand awareness globally, a country or language-specific subdomain is a good idea. ccTLDs can also override a conflicting hreflang value. For example, when Google sees “example.es” it knows to serve this website to users in Spain. Subdirectories (also called subfolders) - /es/ or /uk/Ī ccTLD domain name geotargets your site for you, and is a great choice if you want to rank in search.ccTLD (country code, top-level domains) - example.es for Spain example.uk for UK, etc.Here are the three URL structure options you can use for your international site: Whether you’re targeting by language or country, you’ll need to choose your URL structure carefully. This approach does require more research as you will need to make sure your content and brand voice speaks to the culture you’re targeting. Basically, you’re creating a new page specifically for the country you’re trying to reach. This is a great choice if you’re only targeting a few countries, but want to create a deeper connection with your prospects in each. With a country-specific page you can target your content, run unique discounts, and include more compelling, authentic messaging. Geographic: You’ll have more freedom and opportunity for user-engagement (but also more work) by optimizing your page(s) to target a specific country. Spanish lingo in Venezuela may not translate to prospects in Mexico. Just remember to keep your content generic and idiom-free. This is a great choice if your prospects speak the same language and/or are located in several countries. It will also be easier to create and translate content since you won’t need to optimize it for specific markets or cultures. For example, a site in Spanish will be relevant and accessible to Spanish speakers across the world.
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